How it all started...

'The Demon Vaper' was born in May of 2016 by me (James) I was a heavy smoker for more than 20 years up until January of 2016 when I decided to switch to vaping for a weekend business course with friends who were already vapers. Not wanting to be unsociable I decided to buy an electronic cigarette device so that I didn't have to keep disappearing for a cigarette, I wouldn't have been able to make it through the day without one so thought I’d give the vape device a try as it was only for a few days so seemed like the best thing to do being in an inclosed space with others who did not smoke.


From the start using the e-cigarette was only supposed to be for the four days that I was on the course, I thought that when I got back home I would be straight back on the cigarettes. I thought I'd try and see how long I could go without smoking and only use the electronic cigarette, I had my tobacco with me but I found that during one evening once we had finished up for the day, I had only had two cigarettes as the e-cigarette device I was using was giving me the nicotine hit that I needed without even realising it.


To my surprise I actually lasted the next day without smoking and decided to take it one day at a time, I thought that I wouldn't last long deep down but to my surprise I made it through the whole week. Happy with my restraint I then decided to look for an all day vape, if I could go that long without smoking I knew that it would only be a matter of time before I started to get those urges back to start smoking again so an all day flavour was a must as the flavours I had been vaping were not something that I was really enjoying but although there were a lot of choices out at the time there wasn't anything I could vape all day.

Choosing my all day vape was hard, I was/am a big fan of vanilla and dessert type flavours so spent the next few weeks trying out  different brands and flavours but I just was not enjoying them enough to keep those urges at bay. I was constantly watching YouTube videos on e-liquid and mods but then stumbled on a video for D.I.Y. e-liquid, this was really interesting as I like to create things being a designer and watched as many as I could, I loved by how you could make almost any flavour you wanted with a bit of time and skill and make your own custom flavour and with all the flavourings out there at the time the list seemed endless.

I decided that I would give D.I.Y. a go and bought my first few ingredients and began looking through a ton of e-liquid recipes to sample for myself, some of these were really good but the flavour I wanted wasn't there so I started creating my own flavours. After quite a few weeks of experimenting and countless lost hours of sleep I finally got the flavour I was looking for, this was different to the others I had tried and had mixed before, finally I had a created a flavour that I found hard to put down, it was the flavour that I had been looking for since I first started vaping.


After a month of sampling and mixing I had my first all day flavours which I called 'Lemon Lush' and 'Strawberries & Cream'. I had given a few bottles to friends to see what they thought and was surprised when they said that they really liked them and that if they had found in a shop they would have bought them so this got me thinking about if I should maybe think about doing something about it but I needed to know first if what I had was indeed something good and not just my friends being kind, so I made the decision to contact one of the reviewers that I was a subscribed to and find out what they thought from an outside perspective.


The reviewer (Martyn Parker) an e-liquid and mod reviewer on YouTube at the time sent me a private video reviewing them both and offering his advice, I listened to his comments and then set about slightly modifying the flavours. When these were ready I resent them back to him and was amazed when he gave me 5 out of 5 on both of them which was his top score on his channel. He suggested that I should market them and so this is what I did, after the first review of my flavours by Steve (Vaping Crazy) on his channel the reviews started flowing fast and things started to really take off with my brand.


Since May 2016 the brand has really gone from strength to strength, 'The Demon Vaper' won in the EL Science TPD competition in 2016 for the chance to have up to 3 flavours put through TPD testing for free (Worth £10,000) and in June 2017 'Lemon Lush' took home the Vapouround award for best Dessert 2017 and In 2022 'Crimson Seed' came 3rd place in 'Best Dessert' category at the Vapouround awards which was an amazing achievement.

'The Demon Vaper' was the brand name I called myself when I first started vaping back in May of 2016, and by June 2017 I felt it was time to register the name as a trademark. To register a trademark there cannot be anyone else with the same or similar name and then found out that a similar name had already been registered not long after I started trading back in 2016. I could have continued with the name as they were not actually trading and had just registered a lot of vape related names including one similar to mine. Going forward this was not something that I wanted to do as at anytime if the owner of the similar trademark decided to start trading then there could be conflicting names out there that may confuse people so to ensure this did not happen I simply decided to change the name. I decided to hire a professional trademark attorney and registered 'The Rochford Project' so did not have to worry about brand name conflicts in the future.

As my vaping journey started in my hometown of Rochford, and all the hard work that I had put in over the year up to that date  had been a project in itself and so I simply decided to rebrand as 'The Rochford Project' and that leads us up to today as a small family run business in the little old town of Rochford in Essex.

So, that's from the start to where I am today, please take your time when deciding on what flavour you want to try and if you have any questions please ask we are only too happy to hear from you, I have other flavours being worked on and will update this site as soon as I am 100% happy with them so keep your eyes peeled for future updates.

James Strobridge 'Jay' (Founder)

The Demon Vaper & The Rochford Project.